Perceive why a mobile app is indispensable for retail business?
It is obvious; that. Technologies are advancing in this 21st century, and so is the usage of mobile technologies progressing ultimately. Almost all business owners are exploiting up-to-date technologies. To produce a better customer experience for the new users; to retain the old customers. If a retail business owner; foreseeing to improve their business by gaining more customers. They have to be efficient with retail mobile apps.
The retail industry is one of the; most successful industries where the business owners were always in need of ERPs, POS, CRM, etc. Therefore, digitizing retail solutions with mobile apps plays a vital role in managing. Sales & management, inventory management, payments, and customer management.
Nowadays, eCommerce endeavors retail mobile apps to create and improve the significance of customer retention, sales development, customer loyalty, customer retention, etc. So, this blog helps to understand why retailers use mobile apps as an engagement tool to optimize sales, brand visibility, and customer retention.
Mobile has become an essential part of everyday life. Because of it, the habits of consumers also change ultimately. So, along with big retail companies, small retail businesses also need to adapt to these changes. The importance of smartphones and their usage of mobile shopping apps is listed here statistically.
- The number of smartphone users worldwide is 912 million.
- Smartphone usage will grow by several hundred million in the next few years.
- The average daily time spent on mobile is 5 hours a day worldwide.
- Online smartphone purchase using smartphones worldwide is 55.4%
- 47% of retail app users would use the app again if they receive a coupon code or discount.
Does this sound alluring? Let us look into why retail businesses need a mobile app to develop their engagements without hindrance.
Why are mobile apps necessitated in the retail business?
Since many retailers need to understand the prominent advantages of mobile apps, these few advantages will help you undoubtedly. Let us dive into it.
Better mobile apps uplifts for better ROI:
- Recently in this pandemic. Many retail business owners have shifted to Android and IOS mobile apps platforms; we looked into the statistics. It shows a massive number of users use smartphones widely.
- The customers battle for a better shopping experience. If the application elevated and the users started perceiving it means. The application automatically commences higher ROI for the business owner.
- We all know the majority of the time; is spent on mobile applications. A very minimal amount of time; is only consumed in mobile browsers. So this implicates us; that in mass numbers, people are purchasing the order via mobile apps rather than using mobile websites.
Accessible customer experience drives more customers:
- Having prerequisite information handy helps validate accessible customer experience while using the mobile application. More data will provide us an advantage to improve the relationship with customers. E.g., Inventory status, delivery notifications, sales engagements, and customer loyalty point status.
- Better UX and the absolute; shopping experience will ultimately provide a higher conversion rate. 24/7 communication will help the customer to decide your retail business is worthy.
- Not assured still? Take examples of big retail companies like Amazon and Alibaba. They are the leading e-retailers who have a famous mobile application. So, this shows us the potentiality of having a mobile app.
Mobile app remarketing program helps to acquire customer bonding:
- Acquiring new customers to the retail store costs; 10 times higher than selling the product to regular customers.
- According to research, 67% of businesses; are done to the regular customer. Then the new customers.
- So, ultimately mobile app remarketing is the best way to elevate the interaction between the retail company and customers. So, this helps to build a strong relationship with the customers and ultimately leads to higher ROI.
The push notification will elevate customer engagement:
- Many famous retail businesses consider push notification a successful marketing tool by notifying the customers about offers, deals, and new arrivals.
- Push notification; is considered a successful customer engagement tool because it is more cost-effective than marketing in social media and setting up effective email campaigns
Multiple mobile payment support:
- The process of paying through the mobile application using different payment modes is in great demand nowadays. Both ways, it is efficient to the buyers and the retailers.
- With simple steps, it is efficient for the customer to purchase the product, add it to the cart and pay for the product using different payment gateways or by giving; credit card information through application.
- Retail businesses benefited; because of the product purchase and instant payment option using in-built mobile payment technology.
Geological based targeting:
- Potential customers are targeted very efficiently by using the geological targeting method. Using these retailers can target the customers precisely based on their preferences. Or the customers close to their store.
- With these possibilities, mobile apps track the customers’ behavioral actions. And generate crucial insights. According to that data. Location-based mobile apps; able to send push notifications. By locating customers near the store.
- These features; are integrated into both IOS and Android. Both have several APIs to support various actions; Using this geo-location. Retail business owners can able to promote their business undoubtedly.
Get started by building your mobile application
Vagueness about a defensible emporium for your retail business and digital transformation? Modernize your store to online business. G2 TechSoft is a one-stop solution. Choose your development partner G2, who is frictionless with your short-term and long-term goals. Your development should not feel any hindrance while it is in the development process. G2
TechSoft has a handful of experience in digitally reconstructing the; process of mid and large-scale organizations. If your retail store is ready for expansion through the mobile app, we are a call away to give you an overview of the process.
